Aldi Same.

To say that I don't approve of the way that Tesco try to deceive their customers into buying things that they don't really want, by constantly moving their stock around so people have to hunt for everything, would be an understatement. But that mind-fuck that they lay on you in Aldi makes Tesco look like rank amateurs.
I'd never noticed it before, having only shopped in the Aldi round the corner from me, in Ramsgate, but while visiting a friend yesterday, in Margate, I popped into their branch to grab a jar of coffee and had to walk straight back out again to re-affirm that I was still in Margate!
Everything in the whole shop, down to the tiniest detail, was exactly the same as Ramsgate. It even smelled the same!

What's their game, then?

Luckily I knew exactly where the coffee was and, thanks also to their highly efficient queueing policy, I was back out again before it had chance to really freak me out and make me buy everything in the shop, just to make the nightmare go away.

Weirdos!